There are 2 textbooks for Advertising (ADV) 318J (05505) taught by Prof. Murphy
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Advertising And Integrated Brand Promotion

By Thomas O'Guinn
Advertising And Integrated Brand Promotion
ISBN-10:  0538473320
ISBN-13:  9780538473323
CLASS:  ADV 318J
PROFESSOR:  Murphy
BOOK:  1 of 2
STATUS:  REQUIRED
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Advertising And Integrated Brand Promotion

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Advertising And Integrated Brand Promotion
ISBN-10:  1111547084
ISBN-13:  9781111547080
CLASS:  ADV 318J
PROFESSOR:  Murphy
BOOK:  2 of 2
STATUS:  EBOOK ALTERNATIVE
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